CPL / CPC BASED AD MATERIAL
Accepted graphic formats .jpg/.gif
Ad material should not exceed 30kb.
Animated .gif material can be employed, however, the advertising statement should be featured in the first picture. (Outlook 2007 can not support .gif formats, it only shows the first page
The ad material must be accompanied by a precise click request.
The products’ value should be easily identifiable by the user.
Ad material should inform the user about the advertised product and it should not only contain the products’ logo.
Fake ad material will not be accepted.
The calculation basis is represented by the effective number of clicks or leads, accumulated in one week time, after the successful execution of the e-mailing.